The End of Network News?


NEW YORK (AdAge.com) — The big three TV network newscasts lost about 1.2 million viewers last year, and advertising on their three big morning news shows fell to an estimated $1.03 billion. The average viewer is 60 years old, and the demographic marketers most want to reach is more likely to be facing a computer screen than a TV screen when the evening news comes on.

Given that rather sobering picture, maybe the discussion shouldn’t be over whether Katie Couric will last at CBS through the election. Maybe it should be whether we need network-TV news at all.

Full Story: The End of Network News as We Know It?

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